What is content strategy?
Good content brings your prospects and existing clients closer to you resulting in better quality leads and stronger relationships with your brand.
By understanding your audience, you can, in turn, hone-in on what matters to them.
A good website should contain less information about your products and services and instead focus more on your clients' pain and how you solve their problems. Be personal, provocative, consistent and clear on the actions you want your audience to take.
Do you need a content strategy?
Almost certainly, yes!
The extent of content planning will depend on your goals, but planning ahead-of-time will guarantee higher levels of success.
In our experience, the most successful websites have content that:
- Is well planned, structured, easy to find and explore further
- Has appropriate and provocative imagery and photography
- Has consistent messaging and calls to action
- Is up-to-date and interesting to read by your audience