Digital marketing strategy
What's a digital marketing strategy?
A digital marketing strategy is a way to increase traffic to your website or application, engage your customers, nurture brand loyalty, and turn your 'maybe's into 'yes'es.
It takes place across multiple touchpoints and channels such as social networks, email lists, pay-per-click campaigns, ad campaigns and search engine optimisation.
Why is this important?
Whilst a well-built website will go some way to making you discoverable in search engines, it's only part of the picture.
We know that having a relationship with your customer is a way to generate trust in your brand - and humans do business with other humans they trust.
Your outbound communications on all your channels need to be coordinated, consistent, well planned, full of great content and actioned in a way that gives you the maximum bang for your buck.