Email marketing and automation
Why do I need beautifully designed emails in this world of social media, smartphone apps and responsive websites?
Email marketing is still one of the best ways to reach your customer base. It's one of a range of touchpoints you should be using - but it's a unique one.
But isn't email marketing a thing of the past?
- Along with social media and search engines, it's a low cost customer acquisition channel, versus Pay Per Click campaigns or paid ads. If your customer agrees to give you their email address, they've effectively invited you to contact them personally, rather than chancing upon your site or ad or post while searching or browsing their social networks. Research shows that email is still 40 times better than acquiring customers than Facebook and Twitter.
- And those acquisitions have an order value that is 17% higher than Facebook and Twitter too.
- But maybe that's because 91% of consumers check their email daily (and if you're anything like us, check it constantly!)
- And we know that personal relationships sell products and services. People tend to do business with those they know and trust. Emails can be personalised, making your customer feel unique and valued. Businesses who personalise their communications see 19% more sales than those that don't.
Ready to send an email? Wait! It needs to be beautiful, inside and out...
Your content, and your timing is, of course, paramount. But (after your email subject line!) the first bite is with the eye - so make sure your email design grabs people as soon as they open it, to ensure they click through. You need your brand and its values to speak to your customers immediately, you need your offering to be clear, and your call to action to really pop. We can design emails that excite, delight and intrigue your customers - existing and prospective alike - and get them fired up about what you have to offer. Responsively designed so they look great on all devices, a variety of email clients, and quick to render.