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Responsive website design

What is 'responsive design' and why should I care?

The web's 'sink of knowledge' (Wikipedia) defines "Responsive web design" as:

An approach to web design aimed at crafting sites to provide an optimal viewing and interaction experience - easy reading and navigation with a minimum of resizing, panning, and scrolling - across a wide range of devices (from desktop computer monitors to mobile phones).

That's about the size of it. It's any size! And all sizes!

Ok that sounds good, but is it really important?

Yes it is. Here are some reasons why:

  • Google recently changed their search algorithms and will now penalise websites that aren't mobile-ready. Your website might be wonderful when viewed on desktops but your customers aren't going to find you. Ah... problem.
  • In 2015, over half of all Google searches are done on mobile devices. And then they reach your non-mobile optimised website. Oh dear.
  • Your customer is out and about and needs your product or service now! Magically they find your website (perhaps it was saved in their bookmarks) but it is so difficult to navigate on their smartphone that they give up and find a competitor whose website works on their device properly and they can get the information they need, then and there. Opportunity lost.

Want a website design that really works for you and your customers?

The good news is that we build websites and web applications as responsive by default.

If you are on a tight budget or have a good reason not build a responsive website from the get go, then we will still put a base responsive framework in place, so that you can get to market quicker and revisit the responsive requirements later. But it is not an approach we'd recommend in the vast majority of cases as it's a more costly approach to something you'll definitely need in future, and may negatively affect your search engine rankings as we've described above.

Some DIY website builders (products available online) say they're responsive "out-of-the-box", but in our experience they either do a poor job at best, or actually do nothing (not responsive at all) at worst.

As part of our design process for your new website, we pull together all of the content considerations to get you a truly responsive result. When we build your website, we're constantly checking each of the viewports (screen sizes) to ensure that all the displays work as expected. We do this almost to a level of obsession. However, because this is something we specialise in and do on virtually every website we create, we draw on our experience to get you great results.

Ask us more about responsive design and what it can do for you